The term “craft cola” refers cola painstakingly made in a small scale workshop by a craftsman using all natural ingredients, including the citrus fruits, spice, and kola nuts, but Iyoshi Cola does not use a clear definition for their product because of the belief that the real definition depends on the person who drinks it.

On the other hand, one thing valued at Iyoshi Cola is craftsmanship based on personal relationships.

In other words, the important thing is which craftsman is making the product where, and how.

As the foremost pioneer in the world of craft cola, Iyoshi Cola has embarked on a journey to spread craft cola throughout the world as a new export of Japanese culture.